The Trade Desk

Web Application

With more and more options offering ways for people to consume media when and where they want, media buying had become a headache for advertisers. There needed to be a better way for them to plan and execute their media buys. The Trade Desk recognized this problem and came to Slice of Lime with a vision for an omni-channel tool for integrated media buying.

Phase One of this project was a research effort focused around digital media planners and their tactics for creating efficiencies in media buying. I joined in at the start of Phase Two, which would focus around traditional TV planners to understand where their process was similar and different. We then used the findings to design a planning tool to bring these two historically separated departments together.

Coming Soon...